Brands include Bath Spa University, Beyond Studio, Bluey, Dogs for Good, Immersive Futures Lab, Learning with Parents, Leaders Plus, Mr Beast, Oak National Academy, Teach First and more...      >

Brands include Bath Spa University, Beyond Studio, Bluey, Dogs for Good, Immersive Futures Lab, Learning with Parents, Leaders Plus, Mr Beast, Oak National Academy, Teach First and more...      >

Brands include Bath Spa University, Beyond Studio, Bluey, Dogs for Good, Immersive Futures Lab, Learning with Parents, Leaders Plus, Mr Beast, Oak National Academy, Teach First and more...      >

Brands include Bath Spa University, Beyond Studio, Bluey, Dogs for Good, Immersive Futures Lab, Learning with Parents, Leaders Plus, Mr Beast, Oak National Academy, Teach First and more...      >

Dogs for Good

THE BRIEF

Dogs for Good is a life-changing charity that brings people and dogs together to enhance independence, confidence, and wellbeing. They support individuals, families, and communities facing challenges related to disability, dementia, autism, and mental health, helping them engage more fully with the world around them.

As part of their brand evolution, I was tasked with helping to implement their refreshed visual identity, ensuring consistency across various marketing materials and assets. My role was to bring their updated look and feel to life, reinforcing their mission and deepening their connection with those they support.

THE WORK

I played a key role in rolling out the charity’s refreshed brand identity, ensuring consistency and strong visual impact across multiple touchpoints. Leading the design direction, I developed high-quality materials that reinforced the organisation’s mission and elevated its overall brand presence.

Key contributions included branded merchandise and event materials, marketing and fundraising collateral, GIFs, the annual and impact reports, and branding for the 2025 Gala Dinner.

"Hazel has become a valued part of the Dogs for Good team, helping bring our brand to life at an important moment in our development.

We began working together shortly after a significant brand redevelopment, when there was a real need to transition existing materials while also shaping how the new brand would appear in completely new resources. Hazel quickly understood not just the briefs, but the heart behind them.

She balances playfulness and accessibility beautifully, always staying true to the spirit of Dogs for Good. From mini-guides to our annual report, Hazel’s work is consistently thoughtful, engaging and delivered to an exceptionally high standard."

Sarah Langford, Communications Manager, Dogs for Good